Findability and Usability
Findability: The art and science of making content easy to find
Findability goes beyond Search Engine Optimization (SEO). It starts with learning the words that your customers use to search - not necessarily the words you think they use. Then we make sure that those words appear on your website in such a way that you earn a high organic ranking in the Search engine results page. Next, we write enticing copy to make the user want to visit your site, and we direct them to each page with the content they desire, not just the homepage.
We look at the information architecure or the structure of your web pages and your navigation system to make sure that it is easy for your users to find the content they want.
We also look at off site factors like social media. Can you use the Web 2.0 technologies to drive traffic to your site and help your users find what they need?
We look at findability related to your entire business strategy. Do users find your website due to print media or word of mouth? Can you increase this activity?
So, what is your website's findability score?
Order our custmized findability audit of your site and find out your score now!
Customized Findability Score Report
We will search on the keywords you recommend, and then recommend some additional terms of our own. We will suggest changes to your site layout and content that will improve your ranking on the search engine, increase your findability and ultimately enhance your users' experience with your site.
We will:
- Work with you to understand your target audiences and how they want to find information on your site
- Perform an audit of your current content and site structure
- Recommend an approach for content optimization based on the audit and the audiences
- Suggest ways to optimize your search engine to support the new content structure
- Create a set of user and web metrics that will help you both measure your success and maintain your content's findability going forward.
